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Henry DeLand

Henry DeLand

Wonder-Eyes and What For

Today we take baking powder for granted, but back in the 1800’s, it was a revolutionary invention that made a fortune for entrepreneurs like Henry DeLand — the founder of our Florida town. Before he became president of the company — which was founded by his brother — DeLand was in charge of marketing. Here’s one of the promotions he devised — a reprint of a children’s book, featuring subtle ads for baking powder on every page. You are invited…

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