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Tips and Hints

Tips and Hints

How Blogs Have Changed Business

A few years ago, business leaders who wanted to share their vision had just one option: they had to write books. Today, we can blog. You can still write a book, if you want to. But if you want to get the most from business blogging, here are a few key points to keep in mind. Blogs are personal. Your audience wants to know who you are — and who you’re becoming. Over time, you’ll reveal your best self, as…

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Tips and Hints

Create an Editorial Calendar

How to plan your posts a year ahead Business blogging is easier when you have a long-term plan. Create an editorial calendar, and you might find that your plan practically writes itself. First, decide how often you’d like to blog. If you’re a small-business owner, I recommend creating new content once every week or two. Choose every Monday, or every other Wednesday, or any day you like. Just pick a regular publishing date that suits the rest of your schedule.…

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Tips and Hints

The Secret Language of Color

Why does Coca-Cola use so much red? Why is the Facebook logo blue? Psychologists know. Colors represent a rainbow of symbolic significance — and the company colors you’ve chosen for your business can be revealing. Red, the color of wine or blood, symbolizes passion, love, and sex. Some shades of red also serve as a warning: like a stop sign or a siren light, redcan also represent danger, anger, and alarm. Pink, a lighter shade of red, indicates passions that…

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