FAQs

Who are you?

I’m Poppy Montgomery, and I’m a freelance blogger. I specialize in writing blog posts for small-business owners in and around DeLand, Florida.

I’ve been a marketing and communications professional for more than 20 years. I started my career as a newspaper reporter, and then moved into magazine editing, book publishing, and corporate communications.

If I hire you to help me with my blog, how will you know what to write?

You probably have quite a few story ideas we can use as starting points. You can outline them for me — in person, or in writing — and I can use my experience as a journalist and marketing professional to flesh them out and format them. As I get to know your business better, I can also make suggestions that align with your sales goals.

What’s the difference between a blog and a website?

Technically, a blog is a web log, with news and information that’s updated on a regular basis. I specialize in WordPress websites, which are built around blogs. Most WordPress websites also feature the stand-alone pages we’ve come to expect from a website, like “About,” “Contact,” and “FAQs.”

What if I don’t have a blog yet?

I can help you start one.

What’s your writing process?

I like to start with a bullet list of the points you want to make. I’ll get a feel for your communication style by talking to you or reading your existing blog posts, so I can emulate your voice in writing. I don’t know everything you do about your business, obviously, but my training as a reporter means I’m good at asking questions. I’ll make it easy for you to fill in the blanks.

Can I edit the posts before they’re published?

Of course. I’ll send you a draft copy of every blog post, so you can make changes and corrections. I’ll also send you a proof copy to approve before anything is published online.

Do you include photos or images with each blog post?

Ideally, every blog post should feature a graphic element. If you have handout art or photos that you’ve taken, great! If not, I can take photos or arrange for image licensing.

Will you publish the posts on my blog, or will I post them myself?

It’s up to you. I’d be happy to post them for you, so you can get on with the rest of your work.

How often should we post new items?

I recommend posting new content on a regular schedule, every week or two. That content can take the form of a news article, a feature story, or an opinion piece.

You make this sound like we’ll be publishing a newspaper or a magazine.

That’s true! Before long, your blog will be a resource for your customers, and a repository of information they’ll need to make buying decisions. In the process, you’ll become known as an expert in your field.

Will you publicize my new posts on my social media accounts?

Yes. That’s one of the services I offer.

Whose byline will appear on my posts?

Yours. I’ll act as your ghostwriter.

What’s your turn-around time?

I usually work at least a week or two ahead. On rare occasions, you might want to respond immediately to breaking news events that affect your business. If you’re one of my existing clients, I’ll help.

How can I hire you?

Call or text me at (386) 753-7733, or email poppy@mainstreetblogs.com. You can also reach me with this contact form.